| Q: What type of information should I include in my release? |
| A: . Stick to the basics and avoid hype. You'll be right on track
if you can include the traditional "who, what, where, when, why, how". |
|
| Q: How much contact information should I include? |
| A: You should try to include an address, phone number, fax
number, email and Web site address. It increases your chances of getting
responses when you make it easier to be contacted. |
|
| Q: How long should my release be? |
| A: We highly recommend that your release be kept to 1 page.
Generally a word count of no more than 400 seems to be preferred. Remember that
short and to the point is best. |
|
| Q: How are releases delivered? |
| A: All releases are delivered via email directly to the each
prospect. |
|
| Q: Can you target a specific group instead of your entire list? |
| A: Yes, please see our distribution eMail List & Fees. |
|
| Q: Do you guarantee that my release will get responses? |
| A: Because we have no control over what a particular prospect
deems "worthy" we cannot make any |
|
| Q: How do I know my release got delivered? |
| A: You will receive a confirmation via email shortly after your
release has been sent. |
|
| Q: Do you provide tracking information to let us know what
coverage we have received? |
| A: No, we do not provide this information because it generally
can cost more than the distribution. |
|
| Q: What kind of results can I expect? |
| A: Results vary so greatly that there is no way to give our
clients any standard figures. Some clients find their mailbox up to the limits
while others may receive a few messages. Remember, there are many variables
that affect whether or not the customer decides to pick up your message. |
|
| Q: When will people start contacting me? |
| A: Some may contact you within just a few minutes after your
release is received and others may take weeks or even months before they
respond. |
|
| Q: Is delivering to so many outlets considered SPAM? |
| A: It is not, all customers on our distribution list have asked
to subscribe to our service and are accustomed to receiving our releases on a
regular basis. |
|
| Q: Do you distribute worldwide? |
| A: Yes. We have a large international distribution list that can
be viewed at: http://www.jazzsociety.com/Search |
|
| Q: Should I send multiple releases for a single event? |
| A: If you have different releases with different headlines and
content then this might be something you might want to consider. However, we do
not recommend sending the same release over and over. |
|
| Q: Do you ever run any specials or sales? |
| A: From time to time we may reduce pricing. Our Jazz Promotion
eMail Subscription Service is offers the best deal to reach maximum amount of
customer for a minimum fee. |
|
| Q: Can JWD write my release? |
| A: Yes we can. We have a number of professional staff writers
that do this. You will need to provide us with some basic background and
contact information. |
|
| Q: What does JWD charge to write releases? |
| A: We charge $175. |
|
| Q: How long will it take to get my finished release if JWD writes
it? |
| A: Usually 48-72 hours but we will discuss this with you if we
are extremely busy or your release may be more difficult than others. |
|
| Q: Will I be able to proof my release before it is distributed? |
| A: Yes all releases JWD writes are sent to our clients for final
review. |
|
| Q: How many re-writes or updates can be made to my release? |
| A: It's rare that corrections need to be made but we do provide 1
re-work/update at no charge. JWDcharges $75 for each additional update. |
|
| Q: If I have a completed release but want JWD to proof it, what
do you charge? |
| A: Usually $25-$50 depending on how difficult it is. |
|
| Q: Once I place my order, how quickly will it be distributed? |
| A: Press releases received during normal business hours (8AM-5PM
EST M-F) will generally go out within 24 hours. Orders received after hours
will go out the following business day. |
|
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